Fragrance: Mens Advertising

Looking into mens fragrance advertising the trends seem to be either Macho or Womanizer. For our concept which is a fragrance for men with creativity, we are looking into illustration to talk about it. Having a drawn element would imply creativity to start with and looks quite styled so it links to fashion, an important part of our customers life. 

Simple tracings over the top of cool imagery can easily add colour. This is another key part of our brand. We are trying to be opposite to the minimalism which is the other key trend in mens fragrance.

Anna