Dasai Fragrance is now branded! One of our main influences is Japan, taken from the Oriental notes of the fragrance, so the font was taken from that. The graphic "D" shape came from the idea of having a strong shape that could be used in different ways, for example packaging or illustrations. The thinness of the line makes it more sophisticated to appeal to the intellectual side of the consumer.
The colours came from a static on the TV- pink, green, yellow, blue. For our ad campaign, 90s will be heavily referenced so it seemed to fit. I can't wait to share the rest of this project as we go into the studio for photoshoots.
Anna
Artwork by Courtney Delaney
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