Fragrance: Print Ads

Here are the final selection of print ads for Dasai Fragrance. After all our inspirations (which you can see here) the shoot took place in a studio and on location in the streets of Nottingham. Following on from the video ad, we took a little more creative approach. With the same streetwear, boyish imagery but with loud and illustrative post-production. I feel like it fully includes our brand values and core message of celebrating creativity within men. Please enjoy.

Final images edited by Courtney Hutchinson.

Anna 

Fragrance: Collage Inspiration

For the print ad for Dasai Fragrance, the main focus was going to be on post-production. The consensus was that this would appeal to the creative side of the consumer. I really like the face obscuring, slightly surreal collages. They can be used to create a kind of visual for the profile of the consumer. The vintage sort of style is very trendy at the moment but for the aesthetic of Dasai, a more 90's minimalistic approach would work really well.

Fragrance: Advertising

Meet the Model Lewis- Dasai Fragrance from Anna Proffitt on Vimeo.
Dasai Commerical from Anna Proffitt on Vimeo.
Meet the Model Marcus- Dasai Fragrance from Anna Proffitt on Vimeo.

The video outcomes for Dasai Fragrance. We were inspired by documentary style filming of 90's skate videos and ad campaigns like the ASAP x Guess one. The main advert follows the guys in there everyday life so you could imagine how the fragrance would fit into your life and the cool things you do. Then we have two meet the model videos for Lew and Marcus, making the brand more relatable and relaxed.

Special thanks to Lew, Marcus and Pat

Anna

Fragrance: Logo

Fragrance: Mens Advertising

New Heros of Menswear?

Aesop